Five Easy Ways to Increase Web Site Traffic

1. Optimize Web pages for search engine listing.
- Create title, description, and keywords meta tags
- Include major keywords in title and description and page text
Note: Pratt Systems Web hosting includes a complete e-book on how to do this effectively.

2. Submit site by hand to important sites that offer free search engine submission.

3. Get reciprocal links from relevant sites.
- Reciprocal links do two things for you:
1. You get referral traffic from other Web sites
2. The more reciprocal links, the higher your site's link popularity, and the better your ranking in search engines.
Note: Pratt Systems Web hosting includes a report on how to do this effectively.

4. Add the Web address to your business card, brochures, and other marketing materials.
- This enables you to give prospective customers more information about your business that can be changed and updated often at little cost.

5. Advertise with pay per click (PPC) services.
- Pay per click services distribute search results to many other search engines and partner sites.
- You pay the PPC service every time someone clicks on your listing.
- Your ranking is determined by how much you are willing to pay vs. other bidders for the same term. If you are willing to pay the most per click you will rank #1.
- Prices depend on how competitive the market is for the search term you are bidding on. They can range from $.05 to $10+ per click.
- When determining what you are willing to bid consider:
- How much profit you make per sale.
- How many clicks it will take to make a sale or conversion. Generally a 1% conversion ratio is considered excellent.
- What your return on investment (ROI will be) based on your projections.

Recommended PPC services

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